Our Sticky Love Explained: Everything to Know Before Netflix's Jung Hae In Rom-Com (Aug 7)
Netflix's next big K-drama rom-com is a lie — literally. "Our Sticky Love" drops all 12 episodes globally on August 7, 2026, and its whole engine is a boxing coach who tells an amnesiac prosecutor they're dating, when they're not. Jung Hae In and Ha Young lead. Here's everything worth knowing before you press play — including a Korean-title detail the global marketing quietly buried.
What Is "Our Sticky Love" About?
Go Eun-sae (Ha Young) is a sharp, ambitious prosecutor. While closing in on a dangerous crime syndicate, she's in an accident and wakes up with total amnesia — no memories, no way to prove who she is, nothing to hold onto.
Enter Jang Tae-ha (Jung Hae In): a former youth boxing champion who drifted into gang life and is now trying to claw his way back to something decent as a small-town boxing coach. On what's meant to be his last job for the gang, he crosses paths with Eun-sae — who, it turns out, is his long-lost first love. She doesn't remember him. So to keep her safe, he tells her a lie: I'm your boyfriend.
She moves into his small town, clashes with the nosy locals, and slowly builds a life around a relationship that was never real. The catch the whole show hangs on: Eun-sae isn't choosing to believe his lie. With no memory, she has no way to catch it.
The Cast: Who's Who
Jung Hae In as Jang Tae-ha. If you've watched Netflix K-dramas at all, you know him — "Love Next Door," both seasons of "D.P.," "Something in the Rain," and the identity-driven tragedy of "Snowdrop." Playing a gentle, small-town liar is a real tonal swing for him, and it's the main reason this premiere is on so many watchlists.
Ha Young as Go Eun-sae. And here's a name KPulse readers already know: Ha Young led "Teach You a Lesson" (참교육), the school-vigilante drama that blew up on Netflix earlier this year. She's also appeared in "Extraordinary Attorney Woo" and "Doona." This is her biggest romantic lead to date.
Watch for Heo Sung Tae too — yes, Squid Game's Deok-su — as Baek Sang Gil. The supporting bench is stacked with veteran character actors like Jang Hye-jin and Kim Young-ok, which usually signals a small-town ensemble that actually lands.
🇰🇷 The Korean Side
Here's the detail international viewers mostly don't have: the soft, cutesy English title "Our Sticky Love" is not what Koreans see. The native title is "이런 엿 같은 사랑" — which literally translates to something closer to "This God-Awful Love." It's crude on purpose. Even the show's early English working title was the blunt "This Sucky Love" (and briefly "Lovestuck") before Netflix sanded it down to "Our Sticky Love" for the global 2026 lineup.
That gap matters. The Korean framing promises something messier and funnier than the pastel-romance vibe the English title sells. Korean viewers going in aren't expecting a soft love story — they're expecting a chaotic, self-aware one, and the marketing at home leans into that.
The other big draw at home is the reunion of PD Kim Jang-han ("My Demon") and writer Mo Ji-hye, who last teamed up on 2021's "You Raise Me Up." Their pairing is a known quantity in Korea, and expectations are set accordingly.
🌍 The Global Side
For international fans, this is a Jung Hae In event first and a premise second. He's one of Netflix's most reliable K-drama leads, and "amnesia + fake relationship" is comfort-food romance the global audience reliably eats up — think the fake-dating beats of shows like "No Gain No Love," dialed up by the memory-loss stakes.
The all-at-once drop helps too. Twelve episodes landing at once on a Friday is built for the binge crowd, and English-language K-drama communities have had it circled since the trailer hit.
📊 The Gap
Same show, two expectations. Koreans read the raw title and brace for something scrappy and comedic with a bite. Global viewers read "Our Sticky Love," see Jung Hae In, and expect a warm, bingeable romance. Both can be true — but if you only know the English title, you might be surprised by how self-deprecating and rough-around-the-edges the tone actually gets. Set your expectations by the Korean title, not the English one.
Is It Worth Watching? (An Honest Pre-Verdict)
It's not out yet, so nobody has a real verdict — be wary of any site claiming a full "ending explained" before August 7. But the pre-release math is straightforward. The premise is well-worn: amnesia and fake dating are two of the oldest tools in the rom-com box. What could lift it above the formula is the cast (Jung Hae In stretching, Ha Young leveling up) and the crime-syndicate undercurrent giving the fluff real stakes. The risk is tonal — a story that mixes gang violence, a serious lie, and cozy small-town comedy can wobble if the balance is off. If you liked "Love Next Door" or "No Gain No Love," this is an easy yes. If fake-relationship setups make you roll your eyes, the amnesia twist may not be enough to win you over.
Why It Matters
Netflix has leaned hard on K-drama rom-coms as dependable global hits, and Jung Hae In is one of the faces that strategy is built on. A star this size headlining an all-at-once August drop, right in the middle of a stacked back-half-of-2026 K-drama slate, is Netflix betting that feel-good romance still moves the needle. Whether "Our Sticky Love" over- or under-delivers will say something about how much runway the fake-dating formula has left.
Title: Our Sticky Love (이런 엿 같은 사랑)
Premiere: August 7, 2026 — all 12 episodes at once
Where: Netflix (global)
Runtime: ~60 min per episode · Rated TV-MA
Leads: Jung Hae In, Ha Young
Director / Writer: Kim Jang-han / Mo Ji-hye
Genre: Romantic comedy (with a crime undercurrent)
FAQ
When does Our Sticky Love come out?
All 12 episodes premiere globally on Netflix on August 7, 2026.
Is Ha Young the same actress from "Teach You a Lesson" (참교육)?
Yes — she led that Netflix hit and takes her biggest romantic lead here.
How many episodes, and are they weekly?
Twelve episodes, all released at once. No weekly wait.
What does the Korean title mean?
"이런 엿 같은 사랑" translates to roughly "This God-Awful Love" — much blunter than the English "Our Sticky Love."
💬 Jamie's Take
I went in skeptical — amnesia and fake dating is a lot of rom-com cliché stacked in one trailer. But two things won me over before a single episode aired. One: that title. Koreans getting "This God-Awful Love" while the rest of the world gets "Our Sticky Love" is the funniest, most telling detail of this whole rollout, and it tells you the show knows exactly how silly its own premise is. Two: Ha Young. Watching her go from the righteous fury of 참교육 to a confused, gauze-wrapped amnesiac is the kind of range swing I'll always show up for. Jung Hae In is the headline, but she's the one I'm watching. Come August 7, I'll be first in line — and probably first to complain if the tone wobbles.
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