BABYMONSTER "I LIKE IT" MV Drops July 6: First Teaser Is Out and MONSTIEZ Are Already Obsessed
π· Photo: @YGBABYMONSTER_ / YG Entertainment · 2026
MONSTIEZ, drop whatever you're doing. BABYMONSTER just confirmed their next music video, and it's not the title track you might expect. YG Entertainment announced that "I LIKE IT," a B-side off their third mini album CHOOM, is getting its own full music video on July 6 at midnight KST. The first teaser poster dropped June 29, and the comeback machine is officially rolling again.
What Happened
"I LIKE IT" has actually been out since May 4 as part of CHOOM, but it was always a fan favorite buried in the tracklist — a dance track with a country-style guitar riff that fans on Reddit and TikTok kept calling "the sleeper hit of the album." Now YG is giving it the full visual treatment, following music videos for "Choom" and "Sugar Honey Ice Tea," both of which already crossed 100 million YouTube views.
The timing isn't random either. BABYMONSTER just wrapped their Seoul concerts, which kicked off their second world tour — also named CHOOM — and performed "I LIKE IT" live for the very first time during those shows. The tour resumes July 8 in Kobe, Japan, with 16 more cities still to be announced. Dropping the MV four days before the next tour stop is a pretty clean way to keep momentum going into the next leg.
The Teaser Itself
The individual member posters are going for a warm, sun-drenched, almost picnic-core aesthetic — think floral fabric, hoop earrings, and greenery in the background instead of the high-shine concept photos we got for "Sugar Honey Ice Tea." It's a deliberate tonal shift, and it fits a song that's built around a lighter, more romantic energy than the rest of CHOOM.
π°π· THE KOREAN SIDE
On Korean fan boards, the reaction has mostly been relief that YG didn't let "I LIKE IT" die as a deep cut. Several comments pointed out that the song got noticeably loud reactions during the Seoul concert dates, with one Nate Pann thread calling it "the song that made the arena feel like a wedding reception in the best way." There's also some practical excitement about a third MV in one album cycle, since that's a heavier promotional push than most YG groups get for a mini album era.
π THE GLOBAL SIDE
International fans have been campaigning for an "I LIKE IT" MV since the album dropped in May, so X timelines are full of "WE ASKED AND THEY DELIVERED" posts right now. A lot of replies are zeroing in on the teaser's color palette, with several accounts comparing it to a summer rom-com. Reddit's r/kpop thread on the announcement also noted the smart sequencing — closing out the CHOOM era with a softer single right as the group heads into the Japan and international legs of the tour.
π THE GAP
The gap here is mostly about context. Korean fans are reading this as a direct response to how the song performed live in Seoul, treating the concert reaction as the trigger for the MV decision. Global fans, who don't have easy access to fancam reaction threads from the Seoul shows, are framing it more as a long-awaited answer to monthslong requests on social media. Both readings are probably true at once, but it's a good example of how Korean fandom tracks live performance data while global fandom tracks social campaign volume.
Why It Matters
A third MV from a single mini-album era is a meaningful investment, and it signals that YG is treating CHOOM as a long-tail rollout rather than a quick one-and-done cycle. For a group still building out its global footprint with a 17-plus city world tour, keeping new visual content flowing between tour stops is exactly the kind of momentum management that turns a strong album into a sustained year.
FAQ
Q: Is "I LIKE IT" a new song?
A: No, it's a B-side from BABYMONSTER's third mini album CHOOM, released May 4, 2026. Only the music video is new.
Q: When exactly does the MV drop?
A: July 6, 2026 at midnight KST.
Q: Has BABYMONSTER performed it live yet?
A: Yes, they debuted it on stage during their Seoul concerts, the opening shows of their CHOOM world tour.
Group: BABYMONSTER (Ruka, Pharita, Asa, Ahyeon, Rami, Rora, Chiquita)
Track: "I LIKE IT" (CHOOM EP, B-side)
MV Release: July 6, 2026, 00:00 KST
Label: YG Entertainment
Context: 3rd MV from the CHOOM era, following "Choom" and "Sugar Honey Ice Tea"
Tour: CHOOM World Tour, resumes July 8 in Kobe, Japan
π¬ Jamie's Take
"Honestly, 'I LIKE IT' was the song I kept replaying after CHOOM dropped in May, so seeing it get its own MV feels less like a surprise and more like YG finally catching up to what fans already knew. The teaser's whole picnic-in-the-sun mood is such a fun contrast to 'Sugar Honey Ice Tea,' and that's exactly the kind of range that makes a rookie group feel like they're building a real identity instead of chasing one concept."
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